Welcome to Heart and Frond
Heart and Frond is grounded around the idea that green living should be simple, beautiful and attainable for everyone; that plants and people are meant to live and thrive together.
Founded in 2017, the soul of Heart & Frond stretches back much further. After being immersed in the garden industry, and finding a deep love and appreciation for the mysteries of horticulture, Heart and Frond was the next, natural step for founder, Aimee Goodwin.
Heart and Frond’s mission is to bring beautiful and unusual ways to display greenery in your space; that doing so helps produce the next generation of plant lovers and environmentally conscious individuals, resulting in better environmental practices, and greater health and happiness.